If you are serious about your music career and want your new song or album to reach more people, you also need to get featured in written media (print and digital) and for that, you need to create a press release to grab their attention.
WHAT‘S A PRESS RELEASE
It is a text with which you can ask journalists, bloggers, or communication agencies to report news about your music (release of a single or album, tour, important concert, etc.)
WHY WRITE A PRESS RELEASE
Local and cultural media have fewer and fewer journalists, collaborators, and time to dedicate to emerging artists. That is why it is important that you know how to write a press release to facilitate their work and capture their attention.
If the person who reads your press release listens to you, he likes your music and publishes it; You will be able to reach his audience, appear much more professional, position yourself in a niche as an artist, valuable content for your social media and many more benefits for your musical career.
HOW TO SEND A PRESS RELEASE
RESEARCH! See which media may interest you and try to get the email of the journalist responsible for the section that best suits you (music/culture/shows/entertainment).
Also, contact blogs about music or cultural activities in your city.
There are some digital media that publish all the press releases that come to them. Find them and send them your note to gain visibility.
Not everyone will always publish you, sometimes it will take weeks, and others they won’t even read your email, but don’t get frustrated and keep trying.
WHAT SHOULD BE INCLUDED IN A PRESS RELEASE
Order the information from the most important to the least important and, when you are clear, think about these elements:
HEADLINE
It is the hook that will make the reader want to continue reading. It is a fundamental part of the note and one of the most difficult to get right.
- It cannot be very long (60-80 characters)
- It must be attractive and impressive.
- It goes in larger font at the beginning of the page (without a point at the end).
- You can add a subheading but it is not mandatory (if you do, make it less important and it can be longer).
- If your note is going to be for a digital platform, try to get it to have good SEO positioning by adding keywords.
LEADING
Presents the most important information using the 5W (5 questions of journalism):
- who
- what
- where
- when
- why (why is it interesting?).
BODY
Here you have the opportunity to develop your press release and explain your news in more detail.
LAST PARAGRAPH (Artist Bio)
You can talk more about yourself or your group so that they know you.
CONTACT
Include your website, social networks, and contact email.
OTHER TIPS
- To make your press release more attractive, include a quality photo. You can also add a good video and links in which you can expand the information of your project.
- Always try to give your personal touch.
If this content helps you, tell me about your experience in the comments.
